SAM THE ROOSTER
The Rooster signifies many virtues in Chinese tradition. The pronunciation of the word “rooster” in Putonghua is similar to that of “auspicious”, symbolising good fortune, prosperity and success. The rooster’s bright red crown carries a similar favourable connotation. SJM looks forward to Sam's clear and loud crowing to herald the rapid growth of all sectors in Macau.
In Chinese culture, a rooster is known as the “bird of five virtues”, a creature of wisdom, strength, courage, benevolence and integrity. The hard-working and persevering rooster is often depicted as a diligent farm animal in Chinese traditional artwork. As one of the twelve animals in the Chinese zodiac, the rooster’s signature crow at daybreak is a model of punctuality and reliability.
Moreover, the auspicious meaning of the rooster is shared across cultures. As one of the most iconic Portuguese symbols, the animal represents good luck, faith and justice. With Sam as the mascot, SJM is able to showcase Macau's unique blend of East and West as a world centre of tourism and leisure.
Ring in the New Year with Sam Sticker Set
Launch an auspicious Year of Snake with Sam the Rooster. Download Sam's New Year sticker set featuring red packets, the God of Fortune and other festive icons on WeChat and WhatsApp, and wish your family and friends a prosperous and joyful new lunar year.
Celebrate the Holidays with Sam Sticker Set
SJM mascot Sam the Rooster is ready to celebrate Christmas and New Year with a brand-new festive sticker set. Download it on WeChat and WhatsApp to share seasonal cheer with your family and friends, and launch 2025 full of delight and surprises.
Daily Life of SAM the Officer Sticker Set
Bring a little joy to work with Sam the Rooster's adorable new sticker set. Send these charming stickers to infuse positive energy into your everyday office communications. Download the set on WeChat and WhatsApp and share them with your favourite co-workers.
SAMmer Fun Sam the Rooster Sticker Set
From cool dips in the pool to refreshing watermelon feasts and so much more, make a splash this summer with Sam the Rooster's special, summer-themed stickers. Download the stickers now on WeChat or WhatsApp, then share them with your family and friends for a "SAM-tastic" summer.
Sporty Sam the Rooster Sticker Set
Being active helps you enjoy a healthy and enriched life. To inspire you, SJM has created a set of sports-themed Sam the Rooster stickers, including football, tennis, badminton and even car racing. Download the stickers on WeChat or WhatsApp now, then share them to encourage your family and friends to join the sports fun.
New Year Sam the Rooster Sticker Set
To celebrate the Year of the Dragon, SJM has prepared a set of Chinese New Year-themed stickers for Sam the Rooster. Download the stickers on WeChat or WhatsApp now to share joy and blessings with your family and friends.
